昨天在伦敦国际葡萄酒展 (LIWF) 举行的 2012 年饮料商业大奖中，来自世界各地的饮料品牌因其在过去一年中的不懈努力而获得认可。
该奖项由 The Spirits Business 的姊妹出版物组织，现已进入第十个年头，旨在奖励那些在全球啤酒、葡萄酒和烈酒类别的同行中取得卓越成就的公司。
但烈酒类别的唯一代表是 Master of Malt 的冷凝器杜松子酒，因其创新的设计和包装而受到称赞，剩下的大部分奖项留给了葡萄酒和啤酒行业。
The Drinks Business 的编辑帕特里克·施密特 (Patrick Schmitt) 表示，过去一年的烈酒宣传活动“没有葡萄酒宣传那么强烈”，但奖项确实显示了“目前葡萄酒类别中的创造力有多大” 。”
“我们很高兴看到 Phipps PR 因其在困难的德国葡萄酒类别中的富有想象力的营销而获得认可，并且 E&J Gallo 还赢得了夏季红葡萄酒的最佳发布和赤脚葡萄酒海滩救援项目的最佳消费者活动，”他说。
2012 年饮料商业大奖的获奖者是：
The winners of the drinks business awards 2012 are:
Young Achiever of the Year
Alex Hunt MW (Berkmann Wine Cellars)
Woman of the Year
Alison Levett (Enotria)
Man of the Year
Sir George Fistonich
Retail Buying Team of the Year
Winner – Laithwaites Wine
Runner up – Waitrose
Special Commendation – Dubai Duty Free
Retail Buyer of the Year
Claire Lorains (Tesco)
Best Trade Campaign
Winner – Wines of Germany: Trial by Pinot Noir
Runner up – Bibendum: Just Add…Bibendum
Best Consumer Campaign
Winner – E&J Gallo: The Barefoot Wine Beach Rescue Project
Runner up – Campo Viejo: Colour Your Kitchen
Best Launch
E&J Gallo Winery: Summer Red
Responsible Drinking Message
Winner – Halewood International: Love Your Liver
Runner up – Diageo: Don’t see a great night wasted
Special Commendation – Wine Press: A Parents’ Guide to Teen Alcohol & Parties
Best Drinks Company of the Year
Winner – Australian Vintage
Runner up – Concha Y Toro
Best Logistics Company
JF Hillebrand
Best PR Company
Winner – Phipps
Runner up – Dillon Morrall
Retailer of the Year
Winner – Waitrose
Runner up – Sainsbury’s
Independent Retailer of the Year
Winner – The Whisky Exchange
Runner up – Roberson Wine
On-trade Supplier of the Year
Winner – Enotria
Runner up – Jascots Wine Merchants
Best Design & Packaging
Wine
Winner – Stranger & Stranger: VML
Runner up – Copestick Murray Wine Solutions: ‘I heart’ ….
Special Commendation – Barlow Doherty: Signature Style for Wm Morrisons
Spirit
Master of Malt: Bathtub Gin
Beer
Stranger & Stranger: Hopper Whitman
